Spin...Dare...or TRUTH?

Whatever happened, happened.

You can't change facts. Nor should you try! In the realm of public opinion and media scrutiny, that effort will escalate a public relations fire into a five alarm nightmare!

Many crisis management specialists encourage clients to spin the message - deflect the damage. Our strategy is slightly different. Well, it's a lot different.

Own the mistake. That's right! Own it. There's literally no narrative that can't be rewritten. Truth is extremely powerful - regardless the situation. The first step to redemption is owning the issue. With fake news and social media proliferation, an issue can rapidly spiral out of control. That's why a quick, calculated and effective response is so critical.

Hard to believe, but the easiest story to change is the worst one. But I was misquoted! Well, that's almost always 100% untrue. Out of context? Probably. Misquoted? Probably not. Reporters have a story to publish. You have a reputation to protect. Different motivation. Big difference.

So, how can you know the right answer and proper response? Trust your crisis and legal team. Experiential management is critical for sensitive and effective crisis handling. Why trust your reputation to a firm that's never managed a crisis?

Working lockstep with a client's legal team, we craft customized responses to mitigate negative public opinion and subsequent costly brand and image damage. Your current situation may be one of your worst days. Our total focus is to make it the first step to your best!

We fix problems. Period.

+30 YEARS MAJOR NETWORK BROADCASTING EXPERIENCE

Gannett - Belo - ABC - CBS - FOX